E-Commerce Business Management:

• Own online sales performance against approved revenue, growth, and profitability targets.
• Monitor trading performance across platforms on daily, weekly, and monthly basis.
• Drive demand generation through campaigns, product drops, and marketplace promotions.
• Identify underperformance, stock risks, and growth opportunities and initiate corrective actions.
• Lead e-commerce profitability through data-driven marketing and platform solutions.

Digital Merchandizing and Assortment Execution:

• Ensure product listings, images, pricing, descriptions, and availability are accurate and timely.
• Work with Supply Chain and Merchandising to prioritize online-suitable SKUs and depth.
• Execute markdowns, clearance, and liquidation through digital channels.
• Optimize category visibility and product placement to drive sell-through.

Order Fulfilment and Operations Coordination:

• Own the end-to-end order lifecycle from customer purchase to final delivery.
• Coordinate with Warehouse and couriers to ensure on-time dispatch and delivery.
• Monitor cancellations, delays, and backlogs and drive resolution.
• Improve fulfilment speed, reliability, and cost efficiency.

Returns, Claims and Customer Experience:

• Own online returns, refunds, exchanges, and claims workflows.
• Ensure damaged and defective products are reconciled with Warehouse and Finance.
• Reduce turnaround times for customer resolution.
• Use customer feedback and complaints to improve service quality and processes.

Platform and Marketplace Management: 

• Manage performance across Insignia’s website, apps, and marketplace partners.
• Coordinate with IT and digital partners on platform uptime, functionality, and reporting.
• Ensure marketplace compliance, product feeds, pricing integrity, and promotions are executed correctly.

Budget and Performance Management:

• Manage e-commerce operating budgets including marketing, marketplace fees, logistics, and technology.
• Track ROI on campaigns, promotions, and platforms.
• Identify cost leakages and revenue opportunities and recommend improvements to the CEO.

Cross Functional Alignment:

• Lead initiatives for system automation and business process optimization to enhance operational efficiency
• Act as the central owner of online execution across Supply Chain, Marketing, Warehouse, Finance, and IT.
• Align promotional calendars with inventory availability and fulfilment readiness.
• Ensure new launches, sales events, and campaigns are operationally viable.