The position will support the execution and management of brand activation activities across retail stores, BTL campaigns, events, launches, and consumer touchpoints to enhance brand visibility and footfall. The role will assist in vendor coordination, including onboarding support, PO generation, invoice processing, and payment follow-ups, as well as tracking media installations such as OOH/DOOH, in-store branding, digital screens, and signage to ensure execution as per approved plans. 

The incumbent will help maintain consistent brand representation across all activations, coordinate with internal retail teams and external vendors for smooth execution, support timeline tracking, and assist in handling shop-level marketing complaints by ensuring timely resolution and proper documentation.